Shorten The First Step
Without Tripping Yourself Up I can’t even begin to describe how much inspiration attending this month’s in-person event with Steven Bartlett brought me! It was everything I’d imagined and more. You could tell right from the start that a ton of thought and effort went into planning every little detail of the night. From the […]
The Surprising Upside of a Downturn
Your Loyal Customers are More Important Than Ever The Aussie cost of living is going through the roof, and it looks like it’s only going to keep climbing. We’ve had 10 count ’em, 10! consecutive hikes that have taken the cash rate from a measly 0.1% to a whopping 3.85%, and everyone’s feeling the pinch. […]
Vanilla Copy Won’t Get You Very Far
Why It’s Better To Be a Marmite Kind of Brand Welcome to the era of the internet where every business is scrambling to stand out and leave their mark. With the endless possibilities that the web provides, it’s easy to get lost in the crowd of competitors. But fear not, copywriting is here to save […]