How Top Sales Teams Embrace ‘No’

As you may be aware, I originally hail from South Africa. In 2004, my family and I made the life-changing decision to leave South Africa in search of a safer and more exciting future. In 2009, we turned that dream into reality for our family, which then consisted of four and a half members, as […]

Vanilla Copy Won’t Get You Very Far

Why It’s Better To Be a Marmite Kind of Brand Welcome to the era of the internet where every business is scrambling to stand out and leave their mark. With the endless possibilities that the web provides, it’s easy to get lost in the crowd of competitors. But fear not, copywriting is here to save […]