Andrew Griffith is known as ‘the Godfather of Small Business’ and is also one of Australia’s #1 small business authors. Andrew shares his street smart business advice, wisdom and strategies with audiences around the world and helps large organisations to engage and connect with their small business customers.
This book totally turned my pricing game upside down! I stumbled upon it after chatting with a trusted business mentor who reminded me that selling myself short doesn’t help anyone – not me, my family, or my clients.
This book echoed exactly what I needed to hear to charge what I’m really worth without any guilt or fear holding me back.
Andrew Griffith’s writing style is so easy to understand and he breaks down complex ideas into simple steps that anyone (even over-thinking business owners like me) can follow.
The book is divided into 10 chapters and each one focuses on a different aspect of pricing. My favourite was around value based pricing and my highlighter worked overtime here! Instead of pricing your products or services solely based on cost, we should focus on creating more value for our customers.
Griffith argues that customers are willing to pay more for products or services that they perceive as valuable, so we need to think about how we can best communicate that value to our customers – music to my ears! See my blog post on Red Rope policy.
The first chapter is all about challenging your mindset when it comes to pricing. Griffith explains how our beliefs about money (poverty mentality) will hold us back from charging what we’re worth (#beentheredonethat) and he encourages us to think differently.
Throughout the book, Griffith gives real-life examples of successful businesses that have used his pricing strategies and they really help to show how the concepts can be applied in different industries and situations.
So, if you’re ready to revolutionise your pricing strategy, make some serious bank and have a prolific impact on your clients, then “Someone Has To Be The Most Expensive, Why Not Make It You?” is the book for you!
If you’ve read this book already, I’d love to hear your stand-out take aways and how you plan on implementing/have implemented them in your business.