Mistaking the Map for the Territory is Costing you Money
Marketing is one of the most critical functions of any business. It’s essential however, to understand that marketing is NOT the same as advertising! Marketing is the whole process of determining Product, Placement, Promotion and Pricing. Advertising may be an essential component of the bigger marketing picture, but it’s still only a single cog within […]
Finally, a Feel Good Approach to Marketing!
This is one of those books that I wish I knew about when I was just starting my consulting journey. And if you haven’t read it yet, you definitely should!
