Vanilla Copy Won’t Get You Very Far

Why It’s Better To Be a Marmite Kind of Brand Welcome to the era of the internet where every business is scrambling to stand out and leave their mark. With the endless possibilities that the web provides, it’s easy to get lost in the crowd of competitors. But fear not, copywriting is here to save […]

Unleashing the Secret to Customer Loyalty

The Power of Creating a Red Rope Experience As a strategy coach, I cannot stress enough the importance and long term benefits of providing exceptional customer service to your clients. One of the most effective ways to elevate the quality of service and experience you offer is by creating a Red Rope Experience. The red rope […]

Mistaking the Map for the Territory is Costing you Money

Marketing is one of the most critical functions of any business. It’s essential however, to understand that marketing is NOT the same as advertising! Marketing is the whole process of determining Product, Placement, Promotion and Pricing. Advertising may be an essential component of the bigger marketing picture, but it’s still only a single cog within […]